︎ Client: Kickstarter, PBC. ︎ Year: 2018 ︎ Art Direction: Lauren Renner ︎ PropStyling: Lauren Renner ︎ Photography: Lauren Renner ︎ Post Production: Lauren Renner ︎ First Assistant: Marcus MacDonald ︎ Production Assistant: Charley Landes ︎ Makeup: Katie Brannock
These images were created for Kickstarter’s engineering blog, where the engineers who build and run Kickstarter share a behind-the-scenes look at their work. The series playfully interprets the engineering terms “stacks,” “queues,” and “pipes” in a colorful way that aligns with the brand as a whole, highlighting engineering as a creative endeavor, and transcending the hardware-focused aesthetics traditionally associated with tech.
︎This series won an Honorable Mention in Advertising in the 2019 International Photography Awards.︎